Chapter 9 - Segmentation,
Targeting, and Positioning (Finish)
Chapter 10 - Developing New Products and Services
This lecture ends in the middle of page 144
in the Lecture Notes and the top of page 277 in the textbook.
NOTE: This ends the material for Mini-test 7.
Mini-test 7 covers Lectures 13 and 14 (including
Business/Marketing in the News) which is the middle of page 123 to the middle of page 144 in the Lecture Notes and covers the Textbook from the
middle of page 247 to the top of page 277.
It will open on Friday, March 5 at 8 a.m. and CLOSE
at 11:59 p.m. Eastern Time on Monday, March 8.