Chapter 7 - Understanding & Reaching Global Consumers and Markets
This lecture ends with page 105 in the Lecture Notes and page 177 in the textbook.
NOTE 1: This ends the material for Mini-test 5.
Mini-test 5 covers Lectures 9 and 10 (including Business/Marketing in the News) which is page 85 to page 105 in the Lecture Notes and covers the Textbook from the middle of page 147 to the middle of page 195.
It will open on Friday, February 19 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, February 22.
Note 2: This ends the material for Midterm #1.
Midterm
#1 will cover Lectures 1 to 10, which include page 1 to page 105 in the
Lecture Notes and page 1 to to the middle of page 195 in the textbook
(without any Marketing in the News questions).
Midterm #2 opens
at 8 a.m. on Tuesday, February 23 with the last log on Monday, March 1
at 5:00 p.m. Eastern Time using Proctorio.