Chapter 9 - Segmentation, Targeting, Positioning (Continue)
Note 1: This lecture ends on page 133 of the Lecture Notes and page 255 in the Textbook.
Note 2:
This ends the material for Mini-test 7.
- Mini-test 7
covers Lectures 12 and 13, pages 118 ot 133 in the Lecture Notes and
pages 212 to 255 in the Textbook, plus Business/Marketing in the News.
- Mini-test 7 OPENS on Tuesday, October 19 at 8 a.m. and CLOSES on Saturday, October 23 at 11:59 p.m.
- Tags
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