Chapter 8 - Marketing Research: From Consumer Insights to Actions (Finish
)
Chapter 9 - Segmentation, Targeting, and Positioning
This lecture ends in the middle of page 123 in the Lecture Notes and the middle of page 247 in the textbook.
NOTE 1: This ends the material for Mini-test 6.
Mini-test 6 covers Lectures 11 and 12 (including Business/Marketing in the News) which is page 116 to the middle of page 123 in the Lecture Notes and covers the Textbook from the middle of page 195 to the middle of page 247.
It will open on Friday, February 26 at 8 a.m. and CLOSE at 11:59 p.m. Eastern Time on Monday, March 1.
NOTE 2: Midterm #1 closes on Monday, March 1 with the last log on at 5:00 p.m. Eastern Time using Proctorio.