Chapter 3 - Scanning the Marketing Environment (Finish)
Chapter 4 - Etihcal and Social Responsibility for Sustainable Marketing
Note 1: This lecture ends on page 65 of the Lecture Notes and in the middle of page 107 in the Textbook.
Note 2: This ends the material for
Mini-test 3, which covers Lectures 5 and 6.
- Mini-test 3 covers pages 50 to 65 in the Lectures Notes, the middle of page 79 to the middle of page 107 in
the Textbook, and Business/Marketing in the News.
- Mini-test 2 will open on Tuesday, September 21 and will close at 11:59 p.m. on Saturday, September 25.