Chapter 2 - Developing Successful Organizational and Marketing Strategies (Finish)
Chapter 3 - Scanning the Marketing Environment (Begin)
Note 1: This lecture ends on page 50 of the Lecture Notes and in the middle of page 79 in the Textbook.
Note 2: This ends the material for
Mini-test 2, which covers
Lectures 3 and 4.
- Mini-test 2 covers page 28 to 50 in the Lectures Notes, the top of page 15 to the middle of page 79 in
the Textbook, and Business/Marketing in the News.
- Mini-test 2 will open on Tuesday, September 13 and will close at 11:59 p.m. on Saturday, September 18.