Chapter 17 - Implementing Interactive and Multichannel Marketing (Finish
)
Note 1: This ends the material for Lecture 28 on Lecture Notes Page 303 and Textbook Page 591.
Note 2: Lectures 27 and 28 are covered in UNGRADED Mini-test 14 REVIEW ONLY. Use that to help study for the Final Exam.
Note
2: The Final Exam covers material from Lecture 21 to Lecture 28, which
is covered in Mini-tests 11 through 13, plus Mini-test 14 Ungraded
Review (without any Marketing in the News questions on the final).
- That’s Lecture Notes pages 210 to 303 and the Textbook pages 378 to 591.