Chapter 20 -Using Social Media and Mobile Marketing to Connect with Consumers (Finish
)
Chapter 21 - Personal Selling and Sales Management (Begin)
Note 1: This Lecture ends on page 292 of the Lecture Notes and on page 584 of the Textbook.
Note 2: This ends the material for
Mini-test 13.
- Mini-test
13 covers Lecture 25 and 26, which is pages 233 to 292 in the Lecture
Notes and pages 433 to 584 in the Textbook (SKIPPING Chapter 17 for
now).
- Mini-test 13 OPENS on Thursday, December 2 at 8 a.m. and CLOSES on TUESDAY, December 7 at 11:59 p.m.