Chapter 18 - Integrated Marketing Communications (Finish)
Chapter 19 - Advertising, Sales Promotion, and Public Relations (Begin)
Note 1: Lecture 24 ends on page 265 of the Lecture Notes and page 519 of the Textbook.
Note 2: This ends the material that will be on Mini-test 12.
- Mini-test 12 covers Lectures 23 and 23, pages 234 to 265 in the Lecture Notes and pages 434 to 458 and 484 to 519 in the Textbook (skipping Chapter 17 for now).
- Mini-test 12 OPENS on Tuesday, November 23 at 8 a.m. and CLOSES on THURSDAY, December 2, at 11:59 p.m. (to accommodate Thanksgiving Break).