Chapter 1 - Creating Customer Relations and Value Through Marketing
Note 1: This lecture ends on page 28 of the Lecture Notes and on the top of page 15 in the Textbook.
Note 2: This ends the material for Mini-test 1, which covers Lectures 1 and 2.
- Mini-test
1 covers page 1 to 28 in the Lectures Notes, page 1 to the top of 15 in
the Textbook, and Business/Marketing in the News.
- Mini-test 1 will open on Thursday, September 2 and will close at 11:59 p.m. on Sunday, September 5.
This mini-test counts as VERIFICATION of your ATTENDANCE in the class, do not forget to take it.
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