Chapter 12 -Services Marketing (Begin)
Chapter 11 -Managing Successful Products, Services, and Brands (Finish)
Note 1: Lecture 18 ends on page 182 of the Lecture Notes and page 326 of the Textbook.
Note 2: This ends the material for Mini-test 9.
- Mini-test 9 covers
Lectures 17 and 18, pages 159 to 182 in the Lecture Notes, pages 307 to
326 in the Textbook, and Business/Marketing in the News.
- Mini-test 9 OPENS on Tuesday, November 2 and CLOSES on November 6 at 11:59 p.m.
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