Chapter 10 - Developing New Products and Services
(Finish)
Chapter 11 -Managing Successful Products, Services, and Brands (Begin)
Note 1: This Lecture ends on Page 159 of the Lecture Notes and Page 291 of the Textbook.
Note 2: This ends the Material for Mini-test 8.
- Mini-test 8 covers Lectures 15 and 16, pages 133 to
159 in the Lecture Notes, pages 255 to 291 in the Textbook, and
Business/Marketing in the News.
- Mini-test 8 OPENS on Tuesday, October 26 at 8 a.m. and CLOSES on Saturday, October 30 at 11:59 p.m.