Chapter 7 - Understanding Global Consumers and Markets (Finish)
Chapter 8 - Marketing Research From Customer Insights to Action (Begin)
Note 1: This lecture ends on page 118 of the Lecture Notes and the middle of page 212 in the Textbook.
Note 2: This ends the material for Mini-test 6.
•
Mini-test 6 covers Lectures 11 and 12, pages 96 to 118 in the Lecture
Notes, 174 to the middle of page 212 in the Textbook, plus
Business/Marketing in the News.
• Mini-test 6 opens on Tuesday, October 12 at 8 a.m. and CLOSES on Tuesday, October 19 at 11:59 pm (to accommodate Fall Break).
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