Chapter 8 - Marketing Research (Finish)
Chapter 9 - Market Segmentation, Targeting, and Positioning
Note 1 : This ends the material for Mini-test 4. It covers Lectures 7 and 8 and the textbook from Page 178 to the middle of Page 251.
This test CLOSES on Monday, June 22 at MIDNIGHT.
Do NOT forget to take the Mini-tests.
Note 2: This ends the material for the MIDTERM exam. The
midterm covers Lectures 1 to 8 and the textbook from Page 1 to the
middle of Page 251. This is what is covered in Min-tests 1 to 4
(WITHOUT any Marketing in the News questions).
The MIDTERM EXAM (20% of your grade) is available from Friday, June 19 at 8 a.m. to Friday, June 26 with last logon at 5 p.m.
You can, and should, make use of the Review Tests to help study for the
open book, open notes midterm. However, you cannot have mini-test
questions or answers with you at the exam.
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