Chapter 3 - Scanning the Marketing Environment (Finish)
Chapter 4 - Ethical & Social Responsibilty
Chapter 5 - Understanding Consumer Behavior
Note: This ends the material for Mini-test 2.
It covers Lectures 3 and 4 and the textbook from the Middle of Page 41 to Page the Middle of Page 129.
Mini-test 2 CLOSES on Monday 6/15 at Midnight (Eastern Time)
- Tags
-