2020 Spring, MKTG 25010 - Lecture 9, Feb 11
From Larry Marks on February 12th, 2020
Chapter 5 - Understanding Consumer Behavior (Finish)
Chapter 6 - Understanding Organizations as Customers (Begin)
Note: The classroom slides did not record properly. I needed to redo the material after class. There may be some "issues" of the audio or the slides not being in synch at times. The content is all as it should be.