Chapter 2 - Developing Successful Organizational and Marketing Strategies (Continue)
Chapter 3 - Scanning the Marketing Environment (begin)
NOTE: This concludes the material that will be on Mini-test 2.
It will cover
Lectures 3 and 4 (including Business/Marketing in the News) and the
Textbook from page 17 to the end of page 78.
It will open on Friday, 1/24/20 by 5 p.m. and close at midnight (11:59 p.m.) on Sunday, February 2.
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