Chapter 17 - Integrated Marketing Communications (Finish)
Chapter 18 - Advertising, Sales Promotion, & Public Relations (Begin)
NOTE: This ends the material for Mini-test 13. It opens on Friday, April 17 and closes Sunday, April 26 at midnight (Eastern time).
Mini-test 13 covers Lectures 25 and 26 and the textbook from the middle of page 480 to the middle of page 527.