2020 Spring, MKTG 25010 - Lecture 18, Mar. 12

From Lawrence Marks March 12th, 2020

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Chapter 11 - Managing Successful Products, Services, and Brands (Finish)
Chapter 18 - Services Marketing

This concludes the material that will be on Mini-test 9.
It will cover Lectures 17 and 18 (including Business/Marketing in the News) and the Textbook from the middle of page 308 to page 338.
It will open on Friday, 3/13/20 by 5 p.m. and close at midnight (11:59 p.m.) on TUESDAY, March 31, AFTER Spring Break.

Tags: managing productsservices marketing

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2020 Spring, MKTG 25010 - Lecture 18, Mar. 12

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