Chapter 11 - Managing Successful Products, Services, and Brands (Finish)
Chapter 18 - Services Marketing
This concludes the material that will be on Mini-test 9.
It will cover Lectures 17 and 18 (including Business/Marketing in the News) and the Textbook from the middle of page 308 to page 338.
It will open on Friday, 3/13/20 by 5 p.m. and close at midnight (11:59 p.m.) on TUESDAY, March 31, AFTER Spring Break.