Chapter 1 - Creating Value with Marketing (Finish)
Chapter 2 - Marketing & Organizational Strategies (Begin)
NOTE 1: This ends the material for Mini-test 1.
It will cover Lectures 1 to 3 (including Business/Marketing in the News) which is the top of page 42 in the Lecture Notes and covers the Textbook from page 1 to the middle of page 41.
It will open on Thursday, 9/10 by 5 p.m. and close at 11:59 p.m. Eastern Time on Sunday, 9/13.
NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report.
DO NOT MISS THIS MINI-TEST.