Chapter 11 - Managing Successful Products, Services, & Brands (Continued)
NOTE: This ends the material for Mini-test 8.
It will cover Lectures 16 and 17 (including Business/Marketing in the News) which is page 147 to page 167 in the Lecture Notes and the middle of page 280 to the middle of page 328 in the Textbook.
It will open on Thursday, 10/29 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 11/1.