Chapter 8 - Marketing Research (Finish)
Chapter 9 - Segmentation, Targeting, Positioning (STP)
NOTE: This ends the material for Mini-test 6.
It will cover Lectures 12 and 13 (including Business/Marketing in the News) which is page 111 to page 126 in the Lecture Notes and page 210 to the middle of page 255 in the Textbook.
It will open on Thursday, 10/15 by 5 p.m. and CLOSE at 11:59 p.m. Eastern Time on Sunday, 10/18.