Chapter 8 - Marketing Research (Finish)
Chapter 9 - Market Segmentation, Targeting, and Positioning
Note 1 : This ends the material for Mini-test 4.
It covers Lectures 7 and 8 and the textbook from Page 178 to the middles of Page 251.
This test CLOSES on Tuesday, June 25 at MIDNIGHT.
Do NOT forget to take the Mini-tests.
Note
2: This ends the material for the MIDTERM exam.
The midterm covers
Lectures 1 to 8 and the textbook from Page 1 to the middle of Page 251.
This is what is covered in Min-tests 1 to 4 (WITHOUT any Marketing in
the News questions).
You can, and should, make use of the Review
Tests to help study for the open book, open notes midterm.
However,
you cannot have mini-test questions or answers with you at the exam.
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