Chapter 10 - Developing New Products and Services
(Finish)
Chapter 11 - Managing Successful Products, Services, and Brands
Note:
This ends the material for Mini-test 5.
It covers Lectures 9 and 10 and the textbook from the middle of Page 251 to the middle of Page 313.
This test CLOSES on Sunday, June 30 at MIDNIGHT.
Do NOT forget to take the Mini-tests.