2019 Summer, MKTG 25010 - Lecture 10, June 25

From Lawrence Marks June 25th, 2019

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Chapter 10 - Developing New Products and Services (Finish)
Chapter 11 - Managing Successful Products, Services, and Brands

Note: This ends the material for Mini-test 5.
It covers Lectures 9 and 10 and the textbook from the middle of Page 251 to the middle of Page 313.
This test CLOSES on Sunday, June 30 at MIDNIGHT.
Do NOT forget to take the Mini-tests.

Tags: new productsmanaging brands

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2019 Summer, MKTG 25010 - Lecture 10, June 25

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