Chapter 11 - Managing Successful Products, Services, & Brands (Finish)
Chapter 12 - Services Marketing
NOTE: This is the end of material for Mini-test 8.
It will cover Lectures 17 and 18 (including Business/Marketing in the News) and the Textbook from the top of page 300 to the middle of page 333.
It will open on Friday, March 15 and close at midnight on Tuesday, April 2 (to accommodate Spring Break).