Chapter 9 - Segmentation, Targeting, and Positioning (continued)
NOTE 1: This is the end of material for Mini-test 6. It will cover
Lectures 13 and 14 (including Business/Marketing in the News) and the
Textbook from the middle of page 217 to the top of page 262.
It will open on Friday, 2/28 and close at midnight on Sunday, 3/10.
Note 2: This is the end of the material for the Midterm exam.
It
covers Lectures 1 to 14 and the Textbook from page 1 to the top of page
262. This is what is covered in Mini-tests 1 to 6 (without any
Business or Marketing in the News questions).
The Midterm opens
on Wednesday, March 6 and closes on Friday, March 8.
See details on
the class Blackboard Website (or in the Housekeeping slides).