Chapter 1 - Creating Value with Marketing (Finish) Chapter 2 - Marketing & Organizational Strategies (Begin)
NOTE 1: This ends the material for Mini-test 1. It will cover
Lectures 1 to 3 (including Business/Marketing in the News) and the
Textbook from page 1 to the middle of page 41.
It will open on Thursday, 9/5 by 5 p.m. and close at midnight on Sunday, 9/15.
NOTE 2: Participation in this Mini-test is what we use for the Academic Presence Report. DO NOT MISS THIS MINI-TEST.