Chapter 8 - Marketing Research (Finish)
Chapter 9 - Segmentation, Targeting, & Positioning (Begin).
Note 1: This completes the material for Mini-test 6 .
It will cover Lectures 12 and 13 (including Business/Marketing in the News) and the Textbook from the middle of page 196 to the top of page 247 (including Figure 9-2).
It will open on Thursday, 10/9 by 5 p.m. and close at midnight on Sunday, October 20.
Note 2: This ALSO completes the material that will be on the MIDTERM Exam.
That Exam will cover Lectures 1 to 13 [NOT 14] which is pages 1 to the top of page 247 in the textbook and page 119 in the Lecture notes, and is what Mini-tests 1 to 6 cover.
The Midterm will NOT have any Business/Marketing in the News questions.