2019 Fall, MKTG 25010 - Lecture 5

From Lawrence Marks September 11th, 2019

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Chapter 3 - Scanning the Marketing Environment (Finish)
Chapter 4 - Ethical & Social Responsibility (Begin)

Note: This completes the material for Min-test 2.
It will cover Lectures 4 and 5 (including Business/Marketing in the News) and the Textbook from the middle of page 41 to the middle of page 106.
It will open on Thursday, 9/12 by 5 p.m. and close at midnight on Sunday, 9/22.

REMINDER - DO NOT MISS MINI-TEST 1, which closes on Sunday, 9/15 at midnight!

Tags: scanning the marketing environmentmarketing ethics

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2019 Fall, MKTG 25010 - Lecture 5

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