2019 Fall, MKTG 25010 - Lecture 17, Oct 23

Chapter 11 - Managing Products, Services, and Brands (continue)

Note:  This completes the material for Mini-test 8.  I
t will cover Lectures 16 and 17 (including Business/Marketing in the News) and the Textbook from the top of page 277 to page 319.
It will open on Thursday, 10/24 by 5 p.m. and close at midnight on Sunday, November 3.