2019 Fall, MKTG 25010 - Lecture 15

From Lawrence Marks October 16th, 2019

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Chapter 9 - Segmentation, Targeting, & Positioning (Finish).
Chapter 10 - Developing New Products

This completes the material for Mini-test 7 .
It will cover Lectures 14 and 15 (including Business/Marketing in the News) and the Textbook from the top of page 247 to the top of page 277.
It will open on Thursday, 10/17 by 5 p.m. and close at midnight on Sunday, October 27.

Tags: positioningnew products

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2019 Fall, MKTG 25010 - Lecture 15

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