Chapter 9 - Segmentation, Targeting, & Positioning (Finish).
Chapter 10 - Developing New Products
This completes the material for Mini-test 7 .
It will cover
Lectures 14 and 15 (including Business/Marketing in the News) and the
Textbook from the top of page 247 to the top of page 277.
It will open on Thursday, 10/17 by 5 p.m. and close at midnight on Sunday, October 27.
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