2018 Spring, MKTG 25010 - Lecture 4

From Lawrence Marks January 25th, 2018

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Chapter 3 - Scanning the Marketing Environment

Chapter 2 - Marketing & Organizational Strategies (finish)

NOTE: This concludes the material that will be on Mini-test 1.
It will cover Lectures 1 to 4 and the textbook from Page 1 to the middle of Page 70 (plus the Sustainability Box on page 71).

Tags: marketing strategyscanning the marketing environment

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2018 Spring, MKTG 25010 - Lecture 4

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