Chapter 18 - Advertising, Sales Promotion, and Public Relations - Finish
Chapter 19 - Using Social Media to Connect with Consumers
NOTE: This concludes the material that will be on Mini-test 12.
It will cover Lectures 25 and 26 and the textbook from the middle of Page 444 to Page 504.
It opens on Friday at 8 a.m. and closes on Sunday, April 29 at midnight.