Chapter 17 - Integrated Marketing Communications (IMC)
Chapter 16 - Retailing and Wholesaling (Finish)
NOTE: This concludes the material that will be on Mini-test 11.
It will cover Lectures 23 and 24 and the textbook from Page 400 to the middle of Page 444.
It opens on Friday at 8 a.m. and closes on Sunday, April 22 at midnight.