2018 Spring, MKTG 25010 - Lecture 24

From Lawrence Marks April 12th, 2018

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Chapter 17 - Integrated Marketing Communications (IMC)
Chapter 16 - Retailing and Wholesaling (Finish)

NOTE: This concludes the material that will be on Mini-test 11.
It will cover Lectures 23 and 24 and the textbook from Page 400 to the middle of Page 444.
It opens on Friday at 8 a.m. and closes on Sunday, April 22 at midnight.

Tags: retailingintegrated marketing communication

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2018 Spring, MKTG 25010 - Lecture 24

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