Chapter 9 - Segmentation, Targeting, Positioning, and Forecasting
(Finish)
NOTE 1: This concludes the material that will be on Mini-test 6.
It will cover Lectures 13 and 14 and the textbook from Page 222 to Page 245.
It closes on Sunday, March 11 at midnight.
NOTE 2:
This Concludes the material that will be on the MIDTERM Exam.
It will
cover Lectures 1 to 14 (without Business/Marketing in the News
questions) and the Textbook from Page 1 to Page 125.
This is what is
covered in Mini-tests 1 through 6.