Chapter 11 - Managing Successful Products, Services, and Brands (finished)
Chapter 12 - Services Marketing
NOTE: This concludes the material that will be on Mini-test 8.
It will cover Lectures 17 and 18 and the textbook from the bottom of Page 275 to the middle of Page 307.
It closes on Tues., April 4 at midnight (to accommodate Spring Break - March 26 to Apr. 1)