Chapter 18 - Advertising, Sales Promotions, and Public Relations
Chapter 17 - Integrated Marketing Communications (Finish)
NOTE: This concludes the material that will be on Mini-test 12.
It
will cover Lectures 24 and 25 and the textbook from page 448 to the top of page 520 (including Business/Marketing in
the
News).
It will OPEN by 5 pm on Thursday, November 29 and will CLOSE at MIDNIGHT on Sunday, December 9.