Chapter 9 - Market Segmentation, Targeting, and Positioning Chapter 8 - Marketing Research (Finish)
NOTE 1 : This concludes the material that will be on Mini-test 6.It
will cover Lectures 12 and 13 and the textbook from page 190 to the
middle of page 250 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, October 11 and will CLOSE at MIDNIGHT on Sunday, October 21.
NOTE
2: This ends the material that will be on the MIDTERM Exam. It will
cover Lectures 1 to 13 and the textbook from page 1 to the middle of
page 250. It opens on Wednesday, October 17 and closes on Friday, October 19. Extensive details are available on the class Blackboard site.