Chapter 7 - Understanding & Reaching Global Consumers and Markets Chapter 6 - Understanding Organizations as Customers (Finish) NOTE: This concludes the material that will be on Mini-test 5. It
will cover Lectures 10 and 11 and the textbook from page 156 to page 189 (including Business/Marketing in the News).
It will OPEN by 5 pm on Thursday, October 4 and will CLOSE at MIDNIGHT on Sunday, October 14.