Chapter 8 - Marketing Research for Action
Chapter 7 - Global Consumers & Markets (Finish)
NOTE 1: This completes the material for Mini-test 4. It will cover Lectures 7 and 8 (including Marketing in the News) and the textbook from the bottom of page 145 to page 221. This mini-test will CLOSE on Tuesday, June 27 at midnight.
NOTE 2: This ends the material that will be on the MIDTERM EXAM. The Midterm will cover Lectures1 to 8 and the textbook from page 1 to page 221 with NO Marketing in the News questions.