Chapter 18 - Advertising, Sales Promotions, and Public Relations
Chapter 17- Integrated Marketing Communication and Direct Marketing
Chapter 16 - Retailing and Wholesaling (finished)
Note: This completes the material for Mini-test 8.
Mini-test 8 covers Lectures 15 and 16 (including Marketing in the News), and the text from the bottom of page 396 to the top of page 481. This mini-test will CLOSE on Wednesday, July 13 at midnight.