Chapter 10 - Developing New Products and Services
Chapter 9 - Segmentation, Targeting, and Positioning (finish)
Note 1: This completes the material for Mini-test 5.
Mini-test 5 covers Lectures 9 and 10, and the text from page 222 to page 269. This mini-test will CLOSE on Sunday, July 2 at midnight.
Note 2: This begins the material that will be on the Final Exam.