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2017 Spring Lecture 9
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Lawrence Marks
February 15th, 2017
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Chapter 5 -Consumer Behavior (finished)
Chapter 6 - Understanding Organizations as Customers
NOTE: This lecture ends the material for Mini-test 4. It will cover Lectures 8 and 9 (including Business/Marketing in the News) and the textbook from the middle of page 119 to page 143.
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consumer behavior
marketing to organizations
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