Chapter 9 - Segmentation, Targeting, and Forecasting Markets
Chapter 8 - Marketing Research (Finish)
NOTE 1: This lecture ends the material for Mini-test 6. It will cover Lectures 12 and 13 (including Business/Marketing in the News) and the textbook from page 186 to the top of page 230.
NOTE 2: This ends the material that will be on the Midterm exam. It will cover Lectures 1 to 13 (excluding Business/Marketing in the News) and the textbook from page 1 to the top of page 230.
It is open book and open notes.