Lecture 13 – – Segmenting,
Positioning, and
Forecasting
Note 1: This lecture ends the material for MINI-TEST 6.
This mini-test covers Lectures 12 and 13 (including Business/Marketing in the New) and the Textbook from page 192 to the top of page 233.
It closes on Sunday, October 22 at midnight.
Note 2: This ALSO ends the material for the midterm exam. The midterm will cover Lectures 1 to 13 and the Textbook from page 1 to the tops of page 233, WITH NO Business/Marketing in the News questions.