2017 Fall, MKTG 25010 - Lecture 9, Sep 27

From Lawrence Marks September 27th, 2017

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Chapter 6 - Understanding Organizations as Consumers

Chapter 5 - Understanding Consumer Behavior (Finish)

Note: This lecture ends the material for MINI-TEST 4.

This mini-test covers Lectures 8 and 9 (including Business/Marketing in the New) and the Textbook from page 120 to the middle of page 148.

It closes on Sunday, October 8 at midnight.

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