Chapter 9 - Market Segmentation, Targeting, and Positioning
Chapter 8 - Marketing Research
(finish)
NOTE:
This
completes the material for Mini-test 4. It will cover Lectures 7
and 8 (including Marketing in the News) and the textbook from page 160 to page 227.
This COMPLETES the material for the MIDTERM
Exam. It will cover Lectures 1 to 8 (Mini-tests 1 to 4) and the
textbook from Page 1 to Page 227. The midterm will NOT have any
Marketing in the News questions.
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