Chapter 19 - Using Social Media to Connect with Customers
Chapter 18 - Advertising, Sales Promotion and Public Relations
Chapter 17 -  Integrated Marketing Communications and Direct Marketing  (finish)
NOTE:  This completes the material for Mini-test 8. The mini-test will cover Lectures 15 and 16 (including Marketing in the News) and the textbook from the bottom of page 414 to page 506.